Insights / Commercial Strategy
Choosing priorities, markets and commercial investment.
Back to all insightsBusiness Strategy
Angela Knox
21 September 2026 · 4 min read
Strategy is not a goal, a plan, or a brand story. It is the clear logic behind where a business will compete, how it will win, and what it will choose not to do.
Board Advisory
Angela Knox
14 August 2026 · 3 min read
Review cash, contribution, the buying cycle and evidence before cutting marketing. Protect useful demand creation while stopping spending that does not earn its place.
Board Advisory
Angela Knox
8 April 2026 · 3 min read
Start with the stakeholder, the evidence and the sequence before increasing activity. Put the buying decision in the context of the wider business.
Pipeline Intelligence
Angela Knox
5 April 2026 · 3 min read
Prioritise commercial effort using observed buying signals, clear uncertainty and an agreed next action. AI can help organise evidence; it cannot reveal private buyer intentions.
Board Advisory
Angela Knox
1 April 2026 · 3 min read
Choose the relationship according to the responsibility you need someone to take. A business may need both retained advice and functional leadership.
Working through one of these decisions?
Discuss your commercial priorities