Insights / Board Advisory
Independent challenge for the decisions at the top of the business.
Back to all insightsBusiness Transformation
Angela Knox
21 September 2026 · 4 min read
Transformation is not a rebrand, a new platform, or a restructure. It is the slower, harder work of changing how a business competes, operates, and creates value.
Business Strategy
Angela Knox
21 September 2026 · 4 min read
Strategy is not a goal, a plan, or a brand story. It is the clear logic behind where a business will compete, how it will win, and what it will choose not to do.
Business Strategy
Angela Knox
21 September 2026 · 4 min read
Busy is not a strategy. Strategic planning gives growing businesses the direction, choices, and discipline needed to make better decisions before drift takes hold.
Board Advisory
Angela Knox
14 August 2026 · 3 min read
Review cash, contribution, the buying cycle and evidence before cutting marketing. Protect useful demand creation while stopping spending that does not earn its place.
Board Advisory
Angela Knox
8 April 2026 · 3 min read
Start with the stakeholder, the evidence and the sequence before increasing activity. Put the buying decision in the context of the wider business.
Board Advisory
Angela Knox
1 April 2026 · 3 min read
Choose the relationship according to the responsibility you need someone to take. A business may need both retained advice and functional leadership.
Working through one of these decisions?
Discuss the support your leadership team needs